Heliopsis helianthoides var. scabra (Dunal) Fernald
Family: Asteraceae
false sunflower, ox-eye, sunflower-everlasting
[Heliopsis helianthoides subsp. occidentalis (L.) Sweet,  more...]
Heliopsis helianthoides var. scabra image
from USDA Plants website  
Heliopsis helianthoides var. scabra image
University of Wisconsin - Madison (WIS-VP)