Plantago virginica L.
Family: Plantaginaceae
dwarf plantain, pale-seed plantain, Virginia plantain
Plantago virginica image
Dan Tenaglia  
Plantago virginica image
from USDA Plants Website  
Etymology: Plantago: from Latin planta meaning "foot print"
Plants: erect, annual/biennial, 8"-12" tall, weedy, hairy, taprooted forb
Leaves: widely elliptical to oval with a wide, rounded tip, 3 parallel veins, becoming erect after blooming
Flowers: green to white, 4-parted, 1/16" long; leaf-like, hairy, short bracts below the flowers; inflorescence a 1"-3" conical spike; blooms May-June
Habitat: dry; in sandy soil
Conservation Status: Introduced - adventive
Plantago virginica image
from USDA Plants Website