Heliopsis helianthoides (L.) Sweet
Family: Asteraceae
false sunflower, ox-eye, sunflower-everlasting
Heliopsis helianthoides image
Emmet J. Judziewicz  
Etymology: Heliopsis: from Greek helios for "sun" and opsis for "appearance"
Plants: erect, perennial, 2'-5' tall forb
Leaves: all opposite, on at least a 1" stalk, sharply toothed, oval with a truncated base and pointed tip
Flowers: head 1 1/2" -3 1/2" wide, 8-16 pale yellow rays, conical disk 1/3"-1" wide and yellowish-brown, often fuzzy outer bracts (phyllaries) longer than the inner ones, both ray and disk flowers fertile unlike true sunflowers (Helianthus); inflorescence of one to a few heads on long, naked stalks; blooms July-Sept.
Habitat: full sun; dry to moderate moisture; prairies, woods, disturbed sites; in sandy, loamy soil
Conservation Status: Native