Echinacea purpurea (L.) Moench
Family: Asteraceae
broad-leaved purple coneflower, eastern purple coneflower
Echinacea purpurea image
Paul E. Berry  
Etymology: Echinacea: Greek meaning "sea urchin" or "hedgehog" referring to sharp, spiny chaff on domed center of head
Plants: erect, perennial, 2'-5' tall forb; 1 to a few, brownish-green stems usually with no or a few branches; fibrous roots
Leaves: blades usually 1 1/2 to 5 times as long as wide, mostly hairy on both sides and toothed
Flowers: brownish disk 2" wide with slightly drooping, red-purple rays 1/4"-1/3" wide; inflorescence solitary; blooms June-Oct.
Habitat: full to partial sun; dry to moderate moisture; prairies, woods; in sandy, loamy soil